Work Experience: 12 to 17 years  
Education: Masters  

Key Result Areas

Trend Forecast
- Conduct primary & secondary Research on Fashion & Lifestyle trends
- Benchmark competition brands and travel to fairs/markets & mills
- Work closely with the buying team/marketing team and participate in sell-thru presentations to identify key takeaways which needs to be integrated into design lines.
- Call out all colors/fabrics/silhouette/product innovation/ornamentation and consolidate creation of trend forecast for the upcoming season for the category

Season Concept
- Create the seasonal concept to ensure commercial viability/fashion sensibility and reinstatement of the consumer value proposition and brand promise

Line Creation
- Liaison with the Product & Product Development teams to understand costing/commercial viability of the merchandise.
- Guide the team on preparing winning ideas to convert concepts into innovative & commercially viable products & present the Season line/collection.

Tech Packs
- Monitor creation of quality tech packs and facilitate timely uploads on the PLM
- Intervene strategically wherever required to ensure handover to sourcing & product teams in line with the business process calendar

Quality Sampling
- Lead Quality sampling
- Guide team on working with product and sourcing & mills to ensure sampling and in compliance with the timelines/ deliverables.

New Category
- Work closely with the Function Head and guide the team in understanding existing gaps, exploring newer value propositions, channels/product/design/concepts - consistent with brand identity/fashion experience/consumer requirements

Team Development
- Develop team capabilities
- Ensure continuous learning & development for all individuals in the team

Self-Development
- Ensure travel & visits to mills, fairs
- Work in the market to understand emerging trends & consumer insights.
- Take initiatives to build technical faculty and work with Function Head & other Category Heads to create innovative product lines

Qualifications
- Master of Design

Minimum Experience Level
- 12-17 Years

Report to
- Senior Vice President