As a PPC/Meta Ads Manager, you will be responsible for planning, executing, and optimizing our paid advertising campaigns across various platforms, with a focus on Meta (Facebook/Instagram) and other PPC channels. You will work closely with the marketing team to develop strategies that align with our business goals and maximize ROI.

Key Responsibilities :

• Develop, implement, and manage PPC campaigns across Meta (Facebook/Instagram) and other PPC platforms (Google Ads, Bing Ads, etc.).
• Conduct keyword research and selection for pay-per-click campaigns and SEO projects.
• Create compelling ad copy and engaging visuals to drive clicks and conversions.
• Monitor and analyze campaign performance, making data-driven adjustments to optimize results.
• Manage budget allocation and bid strategies to ensure cost-effective spending.
• Perform A/B testing to identify the most effective ad strategies.
• Generate regular reports on campaign performance, including key metrics and insights.
• Stay up-to-date with industry trends and best practices to ensure cutting-edge campaign strategies.
• Collaborate with the creative team to develop and refine ad creatives.
• Work with the analytics team to track and report on campaign performance.
• Provide recommendations for landing page optimization to improve conversion rates.
• Identify opportunities for growth and new advertising channels.

Job Types : Full-time, Permanent

Pay : ₹50,000.00 - ₹60,000.00 per month

Schedule : Day shift

Supplemental Pay : Yearly bonus

Education : Bachelor's (Preferred)

Experience : total work: 1 year (Preferred)

• PPC Campaign Management: 1 year (Preferred)

Location : Noida, Uttar Pradesh (Preferred)

Work Location : In person